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Ford knows people aren't going to buy the new Taurus because it offers thrilling performance. So in an attempt to draw buyers back to the large sedan many industry watchers call vital to the company's success, Ford has packed its flagship with a slew of gadgets.
Oh sure, the Taurus is good looking, drawing on the European styling of the Mondeo. And it's a deal at $25,995 or so. But it's the gadgets, from the obligatory Sync voice-activated communication and entertainment system to butt-massaging seats (really!) and capless gas tank, that have our inner geek grinning. Ford says all the tech is designed to make the car a connected, customized place to be when you're on the road.
"Taurus is more of a 'me' sedan now, and we've delivered with this buyer in mind," says Moray Callum, director of car and crossover utility vehicle design for Ford.
The Taurus was introduced in 1986 and was for many years one of the best selling cars in America. But then came the Dark Ages of the SUV and the Taurus hasn't been the same since. Sales sank 23 percent last year to 52,667 probably because people more often think "Camry" when you mention family sedan. So Ford reworked the Taurus in almost every regard, and the result is the best Taurus in, well, maybe ever. The gadgetry is just icing on the cupcake, and for the most part we don't see a lot of technology just for technology's sake. Here, then, is a quick rundown.
