Tuesday, November 24, 2009

Sneak peak of the new Fiesta

We got a sneak peak of the new Ford Fiesta today,
due out late spring of 2010 and availability to pre-order this December.


Thanks to Demetra and Derek Dow Fiesta Agent # 33 for bringing the Fiesta by for us to take a look at and drive!

Wednesday, November 18, 2009

Ford Fusion wins Motor Trend Car of the Year - Nov. 17, 2009

Redesigned mid-sized car takes prominent magazine award.

NEW YORK (CNNMoney.com) -- Motor Trend magazine named the Ford Fusion mid-sized sedan as its 2010 Car of the Year on Tuesday. The award includes both the gas-only and hybrid versions of the Fusion.

This year's Car of the Year was selected from among a field of 22 different cars all of which were newly introduced or, like the Fusion, substantially redesigned for the 2010 model year. The Fusion was first introduced in 2006 but has been substantially upgraded and redesigned for the 2010 model year.

"It's a credit to the [Ford] team to deliver a car in the hottest selling segment in the market and to make it absolutely competitive with the benchmarks," said Motor Trend editor-in-chief Angus McKenzie at an award presentation ceremony.
The benchmark cars in the mid-sized segment are generally considered to be the Toyota Camry and Honda Accord, which have been the two top-selling cars in America for years.

McKenzie praised the Fusion for the excellence of all versions of the car including the 4-cylinder, V6 and hybrid models. "Another thing that impressed us was the attention to detail," McKenzie said. While the 2010 Fusion shares much of its engineering with the previous version, the car looked and felt like a completely new car, McKenzie said.

Ford, Subaru, VW win top safety picks - Autos- msnbc.com

WASHINGTON - Ford, Subaru and Volkswagen sit atop the U.S. insurance industry's annual list of the safest new vehicles, according to a closely watched assessment used by car companies to lure safety-conscious consumers to showrooms.

The Insurance Institute for Highway Safety awarded its "top safety pick" on Wednesday to 19 passenger cars and eight SUV's for the 2010 model year. The institute substantially reduced the number of awards compared with 2009, because of tougher requirements for roof strength.

Ford Motor Co. and its Volvo unit received the most awards with six, followed by five awards apiece for Japanese automaker Subaru and German automaker Volkswagen AG and its Audi unit. Chrysler Group LLC received four awards followed by two each for Honda Motor Co. and General Motors Co. Toyota Motor Corp., BMW AG, Mazda Motor Corp. and Mitsubishi Motors Corp. were shut out in the annual IIHS review.

Ford's recipients include the Ford Taurus and Lincoln MKS passenger cars and the Volvo S80 and C30 passenger cars and the XC60 and XC90. Ford said in a statement it is "committed to providing customers with safe vehicles for a broad range of real-world crash conditions."

Thursday, November 12, 2009

Ford Active Park Assist Technology Wins Popular Science 2009 'Best Of What's New' Award

Ford Motor Company (NYSE: F) has won a 2009 "Best of What’s New" award for Active Park Assist, which uses ultrasonic-based sensors to help drivers parallel park with the touch of a button

Active Park Assist is another example of Ford’s continuing commitment to deliver industry-leading solutions that enhance the driver experience and provide value to the consumer
This is the third straight year that Ford Motor Company has been recognized with a Best of What’s New award: Active Park Assist (2009); EcoBoost(TM) engine technology (2008); Easy FuelĂ‚® Capless Fuel-Filler System (2008); Ford SYNCĂ‚® (2007)

Ford Motor Company won a 2009 "Best of What’s New" award today from Popular Science, making this the third straight year Ford has been honored by the world’s leading science and technology magazine. Ford’s Active Park Assist technology won in the automotive category and will be featured in the publication’s December issue.

"We are honored to be recognized by Popular Science with a Best of What’s New award," said Derrick Kuzak, Ford group vice president of Global Product Development. "Active Park Assist is just one example of the smart technology features Ford is bringing to market not just for the sake of technology, but to meet the needs and wants of customers."

Active Park Assist uses sensors on the front and rear of the vehicle to guide the vehicle into a parking space. The technology is a major leap forward in speed and ease of use compared with camera-reliant systems. The Ford system requires less driver interface and reduces the risk of selecting a parking spot that is too tight. Unlike competing systems, Active Park Assist also works in downhill parking situations, and is available as an optional feature on several 2010 models including Ford Escape and the Ford Flex.

Read More:

Ford Says Fusion Moves Into Top 10 Best-Selling U.S. Vehicles

Nov. 12 (Bloomberg) -- Ford Motor Co. said the Fusion sedan has become one of the 10 best-selling U.S. vehicles for the first time on record demand.

Fusion sales this year reached 151,137 through early November, topping the full-year sales record for the midsized model of 149,552 in 2007, the company said in a statement. The 15 percent gain in the first 10 months of 2009 made it the most popular car for a U.S.-based automaker, Ford said. U.S. industry auto sales have fallen 25 percent this year.

Ford, the only major U.S. automaker to avoid bankruptcy, said its avoidance of a government bailout this year has helped attract shoppers. Ford had 15.8 percent of the U.S. auto market through October, up from 14.8 percent a year earlier, according to research Autodata Corp. of Woodcliff Lake, New Jersey.

Friday, November 6, 2009

Ford 2010 Flex Active Park Assist

Jay Ward talks about how to use Active Park Assist on the 2010 Ford Flex.

The 2010 Ford Flex will feature Active Park Assist, which uses an ultrasonic-based sensing system and Electric Power Assisted Steering to position the vehicle for parallel parking, calculate the optimal steering angle and quickly steer the vehicle into a parking spot. This technology is superior to the camera-reliant systems offered by competitors.

Ford to put air bags into back seat belts

DETROIT (AP) -- Air bags have long been mounted in the steering wheel, dashboard and sides of vehicles. Now, they're in the seat belts.


Ford Motor Co. plans to introduce seat belt-mounted air bags in the back seat of the 2011 Ford Explorer sport utility vehicle, which will hit the market next fall. Ford says it's the first automaker to mass produce the technology.


The belts have a cylindrical air bag that stretches from the buckle to the shoulder and fits inside a pocket sewn into the belt. If the air bag is needed, the car sends a signal that releases the bag. It inflates more gently than a front air bag, and with cooler air, so it's safer for children.


Srini Sundararajan, the Ford engineer who was chiefly responsible for developing the seat belts, says the wider belts and bags help distribute crash forces across the occupant's chest, so there's less chance of a serious injury. They also help support the occupant's head and neck.

Read More:

Monday, November 2, 2009

Ford posts profit of nearly $1 billion - washingtonpost.com

Ford posted a third-quarter profit on Monday of nearly $1 billion, its first quarterly profit in more than a year, beating Wall Street expectations. Its North American operation posted its first profits since 2005.

"Our third-quarter results clearly show that Ford is making tremendous progress despite the prolonged slump in the global economy," Ford's president and chief executive, Alan Mulally, said in a statement. "While we still face a challenging road ahead, our One Ford transformation plan is working and our underlying business continues to grow stronger." Essentially, the company, the only major U.S. automaker to avoid bankruptcy this year, has pared its costs enough to offset the weak market.

The company said its third-quarter revenue was $30.9 billion, down $800 million from the same period a year ago, but it showed a profit by significantly reducing costs. Over the past three years, Ford has closed more than 10 plants and cut 45 percent of its workforce in its North American division. This quarter, Ford cut its automotive structural costs by $1 billion, largely by lowering manufacturing and engineering costs.

Ford said it now expects to be "solidly profitable" in 2011, with "positive operating-related cash flow."