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Friday, October 30, 2009
Thursday, October 29, 2009
Ford Now Has World Class Reliability
Consumer Reports' 2009 Vehicle Reliability results were released yesterday. Consumer Reports' press release reads: Ford has secured its position as the only Detroit automaker with world-class reliability.... About 90 percent (46 of 51) of Ford, Mercury, and Lincoln products were found to have average or better reliability.
The Consumer Reports survey measures vehicle quality in the first three years of service. The results show Fusion and Milan having better reliability than Toyota Camry and Honda Accord, and MKZ beating Acura TL and Lexus EX.
Not only do we continue to deliver consistent, strong initial quality results, but we can now claim excellence in long-term reliability. Superior craftsmanship is helping Ford establish a track record for reliability, while beating our Asian peers in the process.
Ford already holds the top spot in initial quality for having the fewest number of defects of any full-line manufacturer and is on par statistically with Toyota and Honda. Ford also is equal to Toyota in the percentage of customers satisfied with the quality of its products. [RDA Group's quarterly GQRS results]
Ford is challenging long-held beliefs that only Asian or luxury manufacturers lead in long-term durability and reliability. This is no longer true, making this a very good time for consumers to consider Ford when considering their next purchase decision.
Two years ago, the Fusion was on the cover of the newsstand issue announcing the 2007 Consumer Reports' Reliability Survey results. At the press conference, David Champion, auto test director for Consumer Reports, talked up Fusion and Milan's superb reliability results, but cautioned that the "real test" is how well the cars would perform over a three-year period.
Now they have their answer.
The Consumer Reports survey measures vehicle quality in the first three years of service. The results show Fusion and Milan having better reliability than Toyota Camry and Honda Accord, and MKZ beating Acura TL and Lexus EX.
Not only do we continue to deliver consistent, strong initial quality results, but we can now claim excellence in long-term reliability. Superior craftsmanship is helping Ford establish a track record for reliability, while beating our Asian peers in the process.
Ford already holds the top spot in initial quality for having the fewest number of defects of any full-line manufacturer and is on par statistically with Toyota and Honda. Ford also is equal to Toyota in the percentage of customers satisfied with the quality of its products. [RDA Group's quarterly GQRS results]
Ford is challenging long-held beliefs that only Asian or luxury manufacturers lead in long-term durability and reliability. This is no longer true, making this a very good time for consumers to consider Ford when considering their next purchase decision.
Two years ago, the Fusion was on the cover of the newsstand issue announcing the 2007 Consumer Reports' Reliability Survey results. At the press conference, David Champion, auto test director for Consumer Reports, talked up Fusion and Milan's superb reliability results, but cautioned that the "real test" is how well the cars would perform over a three-year period.
Now they have their answer.
Thursday, October 22, 2009
Tuesday, October 13, 2009
Ford tops latest brand loyalty ratings from Experian Automotive
Ford Motor Co. vehicles accounted for six of the top 10 vehicles for customer brand loyalty, according to the most recent industry analyses from Experian Automotive. Ford Fusion, Ford Edge and Ford Five-Hundred owners showed the industry's highest brand loyalty, returning to buy a Ford Motor Co. vehicle 62.4 percent, 57.9 percent and 56 percent of the time, respectively, according to Experian. The Ford Freestyle (51.9 percent) was fifth, the Ford Escape (49.4 percent) was seventh, and the Ford Focus (47.57 percent) came in ninth.
"Ford had an outstanding performance for brand loyalty in the second quarter of 2009," said Jeff Anderson, director of Consulting and Analytics for Experian Automotive. "With six of the top 10 vehicles for customer brand loyalty, Ford is showing that its products are passing the most important test: turning happy customers into repeat buyers."
These loyalty findings, along with analysis of other industry trends, were the result of Experian Automotive's latest quarterly industry study looking at results from the first half of 2009. For a recorded presentation of Experian's full analysis go to: https://www2.gotomeeting.com/register/309875578.
"Ford had an outstanding performance for brand loyalty in the second quarter of 2009," said Jeff Anderson, director of Consulting and Analytics for Experian Automotive. "With six of the top 10 vehicles for customer brand loyalty, Ford is showing that its products are passing the most important test: turning happy customers into repeat buyers."
These loyalty findings, along with analysis of other industry trends, were the result of Experian Automotive's latest quarterly industry study looking at results from the first half of 2009. For a recorded presentation of Experian's full analysis go to: https://www2.gotomeeting.com/register/309875578.
Thursday, October 1, 2009
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