Ford tops latest brand loyalty ratings from Experian Automotive

Ford Motor Co. vehicles accounted for six of the top 10 vehicles for customer brand loyalty, according to the most recent industry analyses from Experian Automotive. Ford Fusion, Ford Edge and Ford Five-Hundred owners showed the industry's highest brand loyalty, returning to buy a Ford Motor Co. vehicle 62.4 percent, 57.9 percent and 56 percent of the time, respectively, according to Experian. The Ford Freestyle (51.9 percent) was fifth, the Ford Escape (49.4 percent) was seventh, and the Ford Focus (47.57 percent) came in ninth.

"Ford had an outstanding performance for brand loyalty in the second quarter of 2009," said Jeff Anderson, director of Consulting and Analytics for Experian Automotive. "With six of the top 10 vehicles for customer brand loyalty, Ford is showing that its products are passing the most important test: turning happy customers into repeat buyers."

These loyalty findings, along with analysis of other industry trends, were the result of Experian Automotive's latest quarterly industry study looking at results from the first half of 2009. For a recorded presentation of Experian's full analysis go to: https://www2.gotomeeting.com/register/309875578.